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<\/p>\n\nEffective immediately, all employers recruiting foreign workers through the LMIA (Labour Market Impact Assessment) pathway must enable the \u201cDirect Apply\u201d feature on Canada\u2019s national job platform, Job Bank, and must thoroughly review all applications submitted through this feature. Failure to do so may result in the LMIA being refused for not meeting advertising requirements.<\/p>\n
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\u201cDirect Apply\u201d is now mandatory:<\/strong> Applies retroactively to existing postings:<\/strong> Serious consequences for non-compliance:<\/strong> This measure is intended to increase transparency in hiring, ensure Canadian workers are prioritized, and prevent employers from conducting merely formal recruitment while effectively bypassing the local labour force.<\/p>\n It also responds to external criticism regarding misuse of temporary worker programs, wage suppression, and neglect of local employment opportunities.<\/p>\n\n For Employers:<\/strong><\/p>\n\n Ensure \u201cDirect Apply\u201d is enabled and confirm it is functioning before submitting the LMIA.<\/p>\n<\/li>\n \t Diligently review all applications received via this channel and maintain organized review records for audit purposes.<\/p>\n<\/li>\n \t Continue to use at least two additional recruitment methods (e.g., company website, LinkedIn, your own platforms) to satisfy multi-channel advertising requirements.<\/p>\n<\/li>\n<\/ul>\n By strengthening the \u201cDirect Apply\u201d step in the LMIA recruitment process, the Government of Canada underscores that employers must genuinely consider local candidates and adhere to procedural compliance. This enhances fairness in hiring and reinforces employer accountability. We encourage both employers and applicants to adjust to these changes to ensure smooth applications and timely responses.<\/p>\n
Previously, employers only needed to post on Job Bank for at least four weeks and use two additional recruitment methods. Now, you must ensure the \u201cDirect Apply\u201d feature is turned on, and you must review every application received through it.<\/p>\n
Even positions that have already been posted must have this feature enabled. Otherwise, the LMIA may fail due to an incomplete recruitment process.<\/p>\n
If \u201cDirect Apply\u201d is disabled or applications from Canadian citizens\/permanent residents are ignored, Job Bank may place restrictions on the posting, which in turn can lead to LMIA refusal.<\/p>\n\nBackground & Policy Rationale<\/h1>\n
Altec Global Tips<\/h1>\n
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